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Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials.
Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
About the Author
Deborah M. Gray is a wine importer who has worked with distributors throughout the United States, conducted wine dinners and tasting, and spoken at wine festivals, and on radio and television. She lives in southern California.
"I wish I had had Deborah Gray's book at hand during my wine importing days. This book is essential reading." —Thomas Matthews, Wine Spectator